Press Release
For immediate release

"Our best opening ever ..."

THIS IS WHAT SOME OF THE THEATER MANAGERS ARE SAYING ABOUT EXTREME...

"EXTREME is a natural to market, it reaches deep into multiple demographic targets. Extreme rises all the way to the top…receiving tremendous support from both conventional and progressive IMAX film viewers. Finally an IMAX adventure film with something for everyone!" PHILLIPE RENOIR, FAMOUS PLAYERS IMAX SILVERCITY, EDMONTON, CANADA

"EXTREME is a never ending success story. Top box office day after day and a new and happy audience. We are very grateful for this film." TERJE KRISTIANSEN, PANASONIC IMAX® THEATER, OSLO, NORWAY

"The best IMAX® film yet!" STAFFAN FORSSELL, COSMONOVA, STOCKHOLM, SWEDEN

"After 5 months in release in Vancouver the Film continues to get stronger. We are looking forward to extending the run and INCREASING the show schedule. EXTREME has delivered a whole new level of energy and excitement to the theater... it has received high praise from a broad range of people, including all of our local media, our traditional audience and the young, frequent movie-goers..."
ROB JENNINGS, CN IMAX® THEATER, VANCOUVER

"EXTREME is the strongest performing film of all films released in 1999"
DIETER BUCHWALD, FORUM DER TECHNIK IMAX THEATER MUNICH & DISCOVERY IMAX BERLIN

"Our best ever opening, including Everest. EXTREME reaches the hardest market to get to; the heavy cinema goers age 16-24 in a way no other IMAX® film has or is likely to in the near future." NICK NICHLES, CINEMA PLUS, AUSTRALIA

"This film is just what we needed... we finally attract a new audience that would have been impossible to reach any other way. I just hope we can offer them a second film like this." BEREND REIJNHOUDT, SMH, ROTTERDAM & THE HAGUE

"EXTREME is very successful in Barcelona. After 4 months it continues to perform and we are increasing our show schedule. EXTREME is definitely the strongest film of 1999." ALMUTH ITZEN, IMAX PORT VELL BARCELONA

"EXTREME stands out as a crowd pleaser and the attendance at the Old Port IMAX Theatre proves it: the numbers are excellent and the audiences love the film. We are looking forward to a HOT summer!" JULIE LA ROCHE, OLD PORT IMAX, MONTREAL