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Press
Release
For immediate release
BOX
OFFICE HIGHLIGHTS
EXTREME
IS ON TRACK TO HAVE ONE OF THE MOST SUCCESSFUL FIRST YEAR LAUNCHES
FOR A LARGE FORMAT MOVIE EVER. THE FOLLOWING ARE A FEW OF THE
SUCCESS STORIES:
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Australians
love Extreme and Cinema Plus knows how to implement a marketing
campaign, combining all the elements of advertising, promotions
and public relations. In Sydney, after 97 days in release,
Extreme was seen by 120,455 people; a daily average of 1,241
and a per show average of 261..throughout the entire period!
Often moving into the top ten weekly position of all films
playing in Australia, Extreme averaged $93,756 per screen
for 4 screens during the week of April 1-7, one month into
its exhibition lease. In total, almost 200,000 people have
seen Extreme in Sydney and it still continues to attract audiences. |
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In Melbourne, 87,817 people attended Extreme over the first
97 days of its exhibition. This resulted in a daily average
of 905 people and a per show average over the 97 days of 241
people! The total box office for 3 theaters in Australia (Sydney,
Melbourne and Brisbane) over 97 days was $1,936,000US. In
total, over 115,000 saw Extreme in Melbourne. |
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After
almost one year, Extreme grossed over $3,000,000 in Australia
alone. |
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After
five months, almost 110,000 people saw Extreme in Capetown,
South Africa, and it still continues to attract large audiences. |
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Over
100,000 people saw Extreme in Vancouver, Canada. |
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Over
65,000 people have seen Extreme in Quebec City, Canada and
it still continues to play. |
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In Calgary, Canada, after 95 days of its exhibition, Extreme
averaged 653 people/day and 136 people per show throughout
the period. In the Last two weeks of that three month period,
Extreme averaged 664 people/day and 152 people per show, proving
that Extremes audience actually continued to increase well
into its exhibition period. Extreme actually outperformed
Everest for the same time period in Calgary. After nine months
of being released in Calgary, a city of about 850,000, Extreme
sold its 100,000th ticket! |
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Montreal
is another Extreme success story. After only 79 days into
its lease, Extreme attracted a total of 99,125 people, at
an average of 1,254 people per day and 207 people/show throughout
this period. In its last week of this 79 day period, Extreme
attracted 1,225 people/day and 204 people/show, again displaying
Extremes awesome staying power. In total, Extreme attracted
over 185,000 people in Montreal. |
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Over
215,000 people have seen Extreme in Barcelona, Spain and it
is still going stong! |
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Over
95,000 people have seen Extreme in Stockholm, Sweden and it
continues to play. |
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